There's a lot that goes behind steering a ship as big as Larian Studios, the indie behind Baldur's Gate 3 (with a team size that goes toe-to-toe with AAA-studios) including running social media accounts on various platforms—such as the bizarre, cryptic, potentially-about-to-be-banned-in-the-US landscape of TikTok.
Mercifully, Larian has a dedicated guy for that, who has generated a solid 274,000+ followers for the studio on the site. "I actually just live in Oxford and create everything from, uh, my living room," says Ben Maltz-Jones from a podium at GDC, giving a talk on managing social media accounts which properly convey Larian Studio's cryptic vibes.
