When Laura Correnti took the stage at Marie Claire’s Power Play summit in Philadelphia, she made one thing clear: Women’s sports aren’t just having a moment—they’re building a movement. A longtime advertising executive and former partner at the award-winning agency Giant Spoon, Correnti built her career on creating big-impact campaigns before striking out on her own. In 2023, she founded Deep Blue Sports + Entertainment, a firm dedicated to driving commercial investment and visibility in women’s sports.
Marie Claire caught up with Correnti to talk about how she’s redefining the business of women’s sports, what brands are getting right, and why she believes the next five years could be transformational for the game.
