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Fortune
Fortune
Sasha Rogelberg

The ‘manosphere’ is actually a multibillion-dollar industry that sells courses and supplements to insecure Gen Z men, report finds

Adin Ross looks slightly upward. (Credit: Simone Joyner—Getty Images)

The term “manosphere” first emerged in 2009, referring to a collection of blogs like The Spearhead and Return of Kings that promoted “men’s rights” and criticized the feminist movement, at times promoting violence against women.

Over the next 15 years, the term evolved to encompass not just a generation of bloggers, but men no longer hiding behind keyboards and usernames—content creators and influencers attaching real names to their beliefs around what it means to be a man.

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