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International Business Times
International Business Times
Business
Alex Rivers

The Manicure Became a Statement. Now Brands Are Keeping Up.

(Credit: Company Site)

Something shifted in how people express allegiance. At World Cup watch parties this June, fans showed up not just in jerseys, but with their team's flag colors painted onto their fingernails. Pride Month brought a familiar wave of rainbow manicures across social media. Last year, concert nails became their own genre, with fans meticulously matching their nail art to an artist's era or album palette before heading to the stadium.

The manicure has quietly become one of the most immediate ways people signal where they stand, what they are celebrating, and who they are on a given day. It is not decoration in the traditional sense. It is closer to a mood status, updated seasonally, sometimes weekly.

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