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Motor1
Motor1
Business
Chris Perkins

The Man Behind Hyundai's Design Revolution: Interview With SangYup Lee

Sangyup Lee Hyundai Genesis Giorgetto Giugiaro United States Luxury

Over the last decade, Hyundai has emerged as a design leader in the automotive industry, and its luxury arm, Genesis, is upending the traditional hierarchy with distinctive, beautiful cars. Much of that credit goes to SangYup Lee, who joined Hyundai as design chief in 2016. He’s one of the most talented people in the automotive world today, and one of the nicest.

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