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ABC News
ABC News
National
Hannah Reich for Blueprint For Living

The long history of shocking fashion runway moments: From the 1910s to Kylie Jenner

Kylie Jenner turned the internet's head in Schiaparelli at Paris Fashion Week, but the brand has a long history with shocking fashion. (Getty Images: Edward Berthelot)

When Kylie Jenner stepped out during Paris Fashion Week in January with a large lion's head fastened to a strapless black gown, she launched a thousand TikToks.

While Maison Schiaparelli is no stranger to incorporating shock factor into their runways, Jenner wearing the gown — which also appeared in their catwalk presentation — was the fashion house's dramatic re-entry into the world after a period of relative stasis, when it was essentially a 'sleeping beauty' brand.

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