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The Guardian - UK
The Guardian - UK
Entertainment
Tom Service

The living dead: we can watch ‘Janis Joplin’ perform or reunite the Beatles, but who are the real winners here?

Four digital Abba avatars perform on stage during the Abba Voyage concert under blue lighting
A trick of the light … you think you’re seeing Abba in 3D but you’re not. Photograph: Johan Persson/Abba Voyage/PA

It seems that AI’s powers – terrifyingly – know no bounds. But can it raise the dead? Here’s what Avatar concert producer Unit1 Studio’s CEO Barney Wragg said in a recent interview. “We [are] talk[ing] about using AI to simulate the way that tears evaporate in your eye between blinks, or subcutaneous blood flow, so that when one of our [digital] characters laughs or opens their mouth or smiles, areas of their flesh will change colour as it would do in a real human”. Digital avatars are already part of our entertainment landscape – from Tupac and Abba to Maria Callas – but now that an avatar’s cheeks can change colour mid-set, is it game over for humans?

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