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Los Angeles Times
Los Angeles Times
Entertainment
Yvonne Villarreal

'The ladies themselves bought into it': How 'Housewives' fans upended the franchise

LOS ANGELES — For 48 hours, the "Real Housewives" fandom was buzzing.

Maggie Kelley, the creator and operator of @BestOfBravo, was waking up from a nap at her home in Nashville earlier this month when she reached for her phone and took in the news through a flurry of group chat messages: soap star-turned-reality TV MVP Lisa Rinna was departing "The Real Housewives of Beverly Hills" after eight years. "I was like, 'Oh, my God,' and immediately I started composing a post," said Kelley, referring to her Instagram fan account, which pumps out memes and news bites to the glee of 226,000 followers. "That's just my first reaction — to get the news out there for my followers."

Roughly 2,000 miles away, in Southern California, the proprietor of @QueensofBravo, who requested anonymity in order to continue making "Housewives" content in peace, was working their administrative job when the news hit.

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