Move over, minimalism — there's a new trend in town ... or at least there will be soon, according to Pinterest. It's a movement that's been dubbed 'kitschens,' quite fittingly, and it's all about ditching the highly-curated for the mess, the neutrals for the colors, and the bought for the found.
In other words, this interior design trend is all about putting the 'kitsch' back in kitchens. 'They say the party always moves to the kitchen. But sometimes, the kitchen is the party,' Pinterest wrote in its annual predictions report, compiled from an analysis of search trends and patterns on the platform. 'This year, Gen X and Boomers will spruce up their cooking areas with thrifted finds, vintage appliances and jarring pops of paint. No minimalist aesthetic is safe.' (Notably, Pinterest did not call out Gen Z or Millennials in this forecast, probably because Gen Z is already inclined toward maximalist decor and sustainable buying practices, with Millennials at least somewhat on their heels.) As far as the raw data goes, Pinterest mentioned a 50% rise in the search term 'eclectic kitchen decor,' a 75% rise in the term 'kitschy kitchen,' a 55% rise in 'green kitchen paint,' a 160% rise in 'eccentric kitchen,' and a 40% rise in 'retro pink kitchens.' That's some serious maximalism intrigue right there.
