Kia has been really good at taking risks over the past decade. It created a sports sedan out of the blue, pioneered in really crowded segments, and largely led the charge (put intended) with EVs. So, when Kia announced it was building a small, cheap hatchback, people wondered if Kia was capable of conquering that segment, too.
The hatchback segment has been shrinking for some time now. Brands like Ford, General Motors, and Hyundai have all pulled out within the past few years. Yet, that didn't stop Kia from bringing the K4 Hatchback to market to compete with industry giants like the Honda Civic and Toyota Corolla. But can it?
