Periodically, we fetishise French women’s effortless approach to makeup. And right now, when beauty is more minimal, the French aesthetic is trending again. Think the insouciant elegance of model and actor Camille Rowe, Call My Agent!’s Stéfi Celma and Camille Cottin, Emily in Paris’s Philippine Leroy-Beaulieu, fashion blogger Carrole Sagba, actor Lou Doillon and makeup artist Violette, an impossibly cool, tanned brunette with a perfectly shaggy haircut whose eponymous makeup brand is inspired by French-woman beauty.
It’s a sort of fantasy, of course. But while the “French Girl” stereotype is pretty narrow in its aesthetic (on social media you’ll rarely see the definition extended beyond white skin. Designer and model Jeanne Damas’s beautifully packaged brand, Les Filles en Rouge, has just one – ONE! – shade of bronzer for all), the trend is really more about technique and attitude.
