We're expecting to see the iPhone 17 Air dominate both the keynote and the coverage of the Apple Awe Dropping event next week. As the first new iPhone flavor in three years, and one that looks like it'll break at least some of the company's internal design records, Apple's likely going to be emphasizing one thing in its marketing — thin is cool.
I agree to a certain level — slim tech can certainly be great tech. But what trips me up is the underlying assumption that thinness at all costs is something that users want from their phones.
