Ali Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and packaging. Taking inspiration from Japanese and Swiss design, the studio has a distinct minimalist aesthetic that cuts through the clutter of contemporary branding, emphasising nuanced and purposeful design.
Influenced by his upbringing in Tehran and Lima, Ali possesses a unique eye for cultural relevance. After moving to California at age seven, he went on to study graphic design at SDSU, honing his craft at agencies like Phenomenon and Cahan & Associates. As part of our Day in the Life series, I caught up with Ali to discuss his creative inspirations and the value of time for curating your craft.
