John Roescher is co-founder and CEO of Raw Materials, a design company built upon "balancing rigorous, data-driven processes with a sense of romance." After teaching himself code at a young age, John curated his interest in the internet and technology to found the pioneering digital design firm, Handsome.
In response to the industry's growing focus on efficiency over originality, John later shuttered Handsome to co-found Raw Materials, going on to win 2024's D&AD Design Agency of the Year. As part of our Day in the Life series, I caught up with John to discuss his career metamorphosis and the importance of a creativity resurgence in the design industry.
