After a resounding success, The Hindu’s Tamil Nadu Smiling campaign, an initiative that helped people overcome the challenges of the pandemic, is back, this time, to foster community engagement and interaction through local collaborations.
Aiming to ‘spread the cheer again’ in neighbourhoods and communities, the initiative will leverage the power of communities by helping local businesses bounce back to their earlier vigour by putting the spotlight on them.
Over the course of the lockdown , many new businesses have mushroomed in and around the neighbourhoods. Plenty of existing small businesses have served the people during the darkest times.
