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Newslaundry
Newslaundry
Comment
Anand Vardhan

The Hindu is now synonymous with civil services aspirants. What brought on this cult readership?

“This is a newspaper to be studied, not read.” 

As if to give an air of  respectability to a cult, that’s a catchline often evoked in the initiation of young aspirants of government jobs — particularly those preparing for the civil services examination — to the daily ritual of poring over The Hindu. In punching above its weight in the industrial scene of preparing for competitive exams, The Hindu continues to be almost a signboard to locate the hubs of civil services aspirants in Indian cities and small towns and colonies, like Old Rajinder Nagar and Mukherjee Nagar in Delhi.

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