This March, the Guardian and B Lab UK, the non-profit behind the UK B Corp movement, will join forces to mark B Corp Month, with a daily advertising takeover on the Guardian homepage to promote a range of B Corps.
The Guardian is the only major media organisation to be B Corp certified, while B Lab UK has certified more than 2,400 businesses since its inception in 2015. Verified by B Lab, B Corps are companies that meet high standards of social and environmental performance, transparency and accountability. The goal of this new campaign is to improve understanding of what it means to be a B Corp and spotlight a range of brands with this status.
