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The Guardian - UK
The Guardian - UK
Business
GNM press office

The Guardian launches multi-platform marketing campaign to promote new First Edition newsletter

First Edition, London Tube Photograph: The Guardian

The Guardian, in partnership with in-house creative agency OLIVER and Omnicom Media Group’s PHD, has this week launched a range of new marketing creatives across the UK to support the launch of its flagship current affairs newsletter, First Edition.

The Guardian’s First Edition newsletter, which began last month, offers readers a closer look at one important topic or news event every weekday morning, alongside a selection of the day’s key stories from across the Guardian. Written by Archie Bland and Nimo Omer, the newsletter goes beyond an urgent summary of the headlines to feature original reporting and a sharp analysis of global news events, built around a sense of conversation and community.

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