The average wedding now costs more than a semester of college tuition, and couples scroll through algorithmic rabbit holes of airbrushed inspiration that bear zero resemblance to anything available within a 300-mile radius of their zip code. One brand finally decided enough was enough. That brand is Wed Society.
Wed Society, a nearly two-decade-old wedding media brand that spent most of its life as a glossy regional fixture before its co-founders, Ashley Bowen Murphy and Kami Huddleston, decided to franchise it, has found a partner that signals it is done playing bridesmaid to the generic nationals. David Lewis joined the brand as chief growth officer, and with two decades of global franchising experience strapped to his belt, he looks less like a wedding enthusiast and more like a powerhouse media executive ready to establish Wed Society as the new industry leader.
