SXSW, the influential US music, tech and creativity festival, has announced the 2025 launch of a European leg, in London's trendy Shoreditch.
The event, which has been held annually in Texas since 1987, celebrates and platforms innovators from across the spectrum of business and the arts, and has developed into a potent stew of tech startups, art and, increasingly over the years, the hipper end of any given music scene.
