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The Guardian - UK
The Guardian - UK
Politics
Linda Geddes

The generation raised on sugar rations – and what their health reveals 70 years later

Three young children in coats sit in a row, each eating a carrot on a stick
Three children enjoy a portable, healthy snack – a carrot on a stick – amid wartime rationing in July 1941. Photograph: Ashwood/Getty Images

They were born into a Britain still recovering from the hardships of war. Though the air-raid sirens had fallen silent, many everyday foods remained rationed, including sugar. Adults were restricted to about 3 tablespoons (40g) a day to stretch between cups of tea, baking and desserts; children were limited to less than a tablespoon. Babies and very young children were expected to have little or no added sugar.

Then, in 1953, the brakes came off. Separate restrictions on sweets and chocolate were lifted in February, followed by sugar in September. By the second half of 1954, average sugar consumption had almost doubled.

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