For years now, Samsung has adopted a three-device launch strategy for the Galaxy S series. That includes the base model, the larger Plus model, and the premium Ultra. However, in 2025, Samsung added a fourth flagship model to the pack with the launch of the Galaxy S25 Edge, a large but slim phone that slotted somewhere in the middle of the S25 family.
It was once rumored that Samsung would replace the Galaxy S26 Plus with a Galaxy S26 Edge, but it looks like that may no longer be the case. If true, and Samsung is retaining the Plus model, I think this would be a smart move. However, Samsung needs to give consumers a reason to flock to the Plus, and the Edge may be the answer.
