With each new announcement, the future of online streaming TV looks more and more like the cable and satellite past – and a new service is going to give British sports fans in particular some serious deja vu. Warner Bros. Discovery is teaming up with ESPN/Disney and Fox Sports to create a new sports bundle with its own stand-alone app.
The bundling is in part because sports streaming is all over the place, with different streamers snapping up the rights to different sports. By joining forces, firms can create something that's hopefully more affordable as well as delivering more variety: the licenses here are non-exclusive, so each firm can still license its events to other places too.
