The renewal of British watchmaking is one of those evergreen stories that keeps promising without ever quite delivering. Until now, that is. What looked to be a curious event earlier in the year, a British Watch Show, had queues around the block for entrance, enticed by a line up that covered everything from kickstarter brands up to Roger Smith’s ultra-purist creations. What really caught the attention, however, was the variety of watchmaking niches being filled by British made, designed or (even) inspired outfits, with brands as varied as Fears, Mr. Jones, Studio Underd0g, Schofield and Christopher Ward showing that playing to perceived British strengths pays dividends both domestically and globally.
