The famous Freelander name, synonymous with two generations of British-built Land Rover 4x4s made between 1997 and 2015, is being revived by JLR’s Chinese partner Chery – with more than a little help from the Indian-owned British firm.
Chery has had a joint venture in China with JLR since 2012, building the Range Rover Evoque, Discovery Sport and various models of Jaguar. Now the Chinese-British joint venture will be reviving the Freelander name with a range of six models set to arrive before the end of the decade, and repositioning as what it calls a “British premium intelligent all-terrain brand”.
