Good morning, Broadsheet readers! Clorox is pushing refillable cleaning supplies, Reba McEntire is investing in the revival of her hometown, and the founder of Fly by Jing overcame early rejection. Happy Tuesday!
- Flying high. When Jing Gao launched her brand Fly by Jing in 2018, she only saw two or three Asian food brands on American grocery store shelves. Fly by Jing, which sells pantry products and frozen dumplings but is best known for its Sichuan chili crisp, has been joined by other Asian-owned and Asian-influenced food brands like Omsom in the five years since.
But the growth of this subset of the consumer packaged goods category can be credited to the brands and their founders—not to venture capitalists, Gao says. “Brands like ours have worked really hard to create that opportunity, from nothing and without any support,” she says.
