Ford has the makings of a smash hit on its hands with the newly announced Fathom pickup truck. If Ford can actually deliver the $30,000 electric pickup as advertised in 2028, it will offer an affordable electric vehicle in a practical shape that so many American customers need. At that price point, the Fathom will democratize the electric workhorse. However, it seems as if Ford doesn't want to stop its affordable offerings there. According to Automotive News, Ford showed dealers some sketches of what will be a hybrid crossover that will undercut even the Fathom's low price tag, starting at around $25,000.
What Ford showed the dealers wasn't a finalized product, neither in design nor name. In fact, no name was even given. Instead, Ford showed them rough ideas to get a sense of size, segment, and price. According to Automotive News, dealers in attendance said that Ford's preview looked like the boxy first-generation Escape. Not exactly thrilling news, but it would keep this cheap crossover in line with simple looking cars in Ford's lineup, like the Bronco Sport.
