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The Independent UK
The Independent UK
National
J.m. Hirsch

The food festival isn't dead. But social media is rewriting the recipe

Food Festivals Future - (Copyright 2026 The Associated Press. All rights reserved)

For nearly 10 years running, Lesley VanNess never missed the South Beach Wine & Food Festival, a beachfront bacchanal of celebrities, booze and bites that tens of thousands of attendees pay hundreds to thousands of dollars to join.

It was about access, the chance to nosh and gab with the likes of Rachael Ray and Bobby Flay, people she otherwise could experience only via the hands-in-pans purview of the Food Network.

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