In what may be the biggest challenge to Whoop’s dominance since the company first released its wearable in 2015, Google has just launched the Fitbit Air – an £85, screen-free wearable that doesn’t require a subscription to work.
The fitness tracker was first teased in early April by NBA legend and Google’s performance advisor Stephen Curry. It’s the first new Fitbit tracker in almost three years. The Fitbit Air boasts a smaller, lighter design and focuses on passive, round-the-clock health tracking and recovery, rather than trying to replace a smartwatch.
