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Matt A. Barreto, Director of UCLA Voting Rights Project, UCLA Luskin School of Public Affairs

The ever-evolving Latino vote is rapidly shifting away from Trump and Republicans

In 2024, Trump and other Republicans scored notable gains in the Rio Grande Valley of Texas, along with other heavily Hispanic areas. Getty Images/Michael Gonzalez

In 2024, Donald Trump dramatically improved his performance among nearly all groups of voters from four years earlier. Trump’s growth among Hispanic voters was especially notable, increasing by more than 10 points from 2020 to 2024, at least according to exit polls.

This led to a considerable amount of commentary speculating that Hispanic voters, historically more supportive of Democrats, might continue shifting toward the GOP.

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