Sometimes, when Apple launches a new device (or even an upgrade of an existing one), it’s tempting to think that the accompanying blurb is a satirical spoof. On Tuesday, the day the iPhone 15 and iPhone 15 Plus were launched in California, for example, it burbled that both phones featured “industry-first colour-infused back glass with a stunning, textured matt finish and a new contoured edge on the aluminium enclosure. Both models feature the dynamic island [which displays outputs and alerts] and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP [megapixel] main camera enables super-high-resolution photos and a new 2x telephoto option to give users a total of three optical zoom levels – like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance.”
Oh, and by the way, it also has a USB-C charging port. This information, which comes towards the end of the blurb, is both interesting and symbolic: interesting because it signals that Apple is finally bowing to the EU’s requirement that all electronic devices should use the USB-C standard by 2024; and symbolic because it demonstrates that regulators can clip the wings of even the most powerful companies if they are resolute and clear about the consequences of noncompliance.
