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The Conversation
Lifestyle
Annayah Prosser, Assistant Professor in Marketing, Business and Society, University of Bath

The end of Taylor Swift’s Era’s tour will be a loss for many – here’s how to handle it, according to experts and fellow fans

After 149 shows across 53 cities in 21 months, Taylor Swift’s Eras tour is finally coming to a close in Vancouver, Canada, on December 8 2024.

The tour has become a staple of popular culture and a crucial part of the lives of fans worldwide. An estimated 11 million tickets have been sold with a projected revenue of over US$2 billion (£1.57 billion). Even more have tuned in through fan livestreams, listened outside venues, or seen the official tour movie in cinemas and at home. But all that is coming to an end.

Having both been lucky enough to see Swift in action, we’ve been following the Eras closely as it draws to a close, enjoying all the online speculation in the build up to each night and the post-concert analysis of suprise bonuses.

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