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The Guardian - UK
The Guardian - UK
Business
Donna Ferguson

‘The Earl of Sandwich is rolling in his grave’: Tesco’s birthday cake sandwich divides opinion

Tesco Clubcard Reddit TikTok
Tesco birthday cake sandwich
Tesco limited-edition birthday cake sandwich will be on sale at 1,000 stores for four weeks at a price of £3. Photograph: Tesco/PA

Tesco has launched a birthday cake sandwich, complete with strawberry jam, soft cheese, vanilla frosting and sprinkles – but the candle isn’t included.

The limited-edition sandwich, between slices of brioche-style white bread, contains 31.g of sugar – 35% of an adult’s recommended daily intake – and will be on sale for £3 at 1,000 stores for four weeks.

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