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Salon
Salon
Lifestyle
Kaitlin Thomas

The downfall of The CW

Jared Padalecki as Cordell Walker in "Walker" (Rebecca Brenneman/The CW)

Since its formation in 2006 as a joint venture between then-corporate owners CBS and Warner Bros., The CW has been regarded as the little brother of broadcast TV, always chasing the likes of CBS, ABC, NBC, and even Fox in not only the ratings but often in terms of quality, too. But under the guiding hand of President-turned-CEO Mark Pedowitz, who dared to defy all preconceived notions of what the network could or should be during his tenure from 2011 until his departure in October 2022, The CW was transformed from a network aimed primarily at teens and young women into a destination for sometimes risky, often groundbreaking TV that appealed to all audiences. 

The truth is, it's been slowly fading in relevancy for a few years.
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