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The Guardian - US
The Guardian - US
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Steve Phillips

The Democrats’ next campaign should appeal to their base, not swing voters

a woman lit by a spotlight
Kamala Harris speaks during a church service at the Koinonia Christian Center in Greenville, North Carolina, on 13 October 2024. Photograph: Brendan Smialowski/AFP/Getty Images

Many people are drawing the wrong conclusions about what happened in the 2024 election. The conventional wisdom is that large swaths of population groups shifted their political allegiances to Donald Trump, propelling him to victory over Kamala Harris.

A more careful reading of the data, however, shows that those conclusions are inaccurate, and the biggest problem for Democrats was a failure to turn out Democratic voters. Coming to terms with the unfounded faith in voter persuasion – at the expense of tried and true voter turnout programs – will have profound implications for the future of the Democratic party and the country.

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