Meghan Markle said farewell to American Riviera Orchard and hello to As Ever on Feb. 17, announcing on Instagram that she'd shifted gears with her upcoming lifestyle brand. But while the new name might come as a surprise, it's been hidden in plain sight all along.
In March 2024, the Duchess of Sussex dropped the news that she was launching a collection of homeware and lifestyle products to be called American Riviera Orchard. She sent jars of homemade jam to a number of famous faces last spring, but after news of some trademark delays, all was quiet on the ARO front...until now.
