- Pinterest CEO Bill Ready made the controversial decision to turn off social features for users under 16, causing the stock to drop 26% as Wall Street predicted it would kill the platform’s appeal for Gen Z. Instead, the move helped Pinterest, with Gen Z now representing over 40% of its user base who view the platform as “an oasis away from toxicity.”
Pinterest CEO Bill Ready made a decision two years ago that Wall Street didn’t like: He would prioritize the long-term well-being of users over short-term engagement metrics, even if it meant watching the company’s stock price tumble.
