To understand the phenomenal success of Fujifilm’s Instax instant cameras we have to look at the intertwined histories of both Polaroid and Kodak.
On 21 February 1947, Edwin H. Land demonstrated a prototype instant camera and associated film to the Optical Society of America. News reports of the day talked of gasps from the audience as Land peeled apart the negative–positive “sandwich” to reveal the finished photograph 60 seconds after exposure.
