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Evening Standard
Evening Standard
Lifestyle
Jessica Burrell

The cult French brands setting up shop in London

French brand Ysé opened in Chelsea last year - (Yse)

Anyone looking for proof of London’s ongoing love affair with French fashion should head to Westbourne Grove late one Saturday morning. There, every week without fail, a long, snaking queue forms outside the Notting Hill outpost of Sézane, the Parisian fashion brand that found a permanent home in the capital in 2018.

Since then, Sézane has delivered a specific kind of “French girl” insouciance to a generation of would-be Jane Birkins. All you need is a pearl-buttoned mohair Gaspard cardigan and a dream — no Eurostar ticket required.

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