Jerry Jones has never been one to be shy about flaunting his money. If anything, the Dallas Cowboys owner has a notorious reputation for ostentatious displays of wealth while his football team flounders on the field every January.
But his latest stunt, in partnership with AT&T (which has the naming rights to the Cowboys’ home stadium), might take the cake.
On Thursday, it was revealed that AT&T Stadium will house an AI of Jones with which fans can have a “lifelike” conversation. (Note: “Lifelike” is exceptionally generous.) It’s precisely the kind of creepy and unnecessary waste of money that I have a feeling only a self-centered, egotistical maniac like Jones would appreciate.
Because, really: Who on Earth is coming to AT&T Stadium to “talk” to Jerry Jones, who isn’t related to him?
NEW at #ATTStadium: Meet Jerry Jones – An Interactive Experience. Ask @dallascowboys' Owner Jerry Jones questions and get his responses generated by AI technology for a unique, interactive experience.
Learn More ➡️ https://t.co/JZYtOdLgj1 pic.twitter.com/b6V9AbZ8wj
— AT&T Stadium (@ATTStadium) September 7, 2023
I seriously question the judgment of anyone who thinks this is cool or worthwhile. (The people in the above video are probably well-compensated performers. Kudos to them for swallowing their pride.)
But, if I were to ask virtual Jerry a few questions, here’s a good start:
Why haven’t the Cowboys won a Super Bowl in three decades? Why does the real Jerry insist on inserting himself everywhere into football matters like he knows what he’s doing? When is real Jerry mercifully selling the team? Why does real Jerry operate like the unofficial czar of the most powerful sports league on the Western side of the Atlantic Ocean?
(Short circuiting)
Ah, OK. We’ll try another time (but probably not).
This was how Twitter reacted
Talking to a hologram of Jerry has to a pretty bizarre experience. Especially when the hologram is telling you he sold the stadium naming rights to AT&T because of Alexander Graham Bell. https://t.co/yqvBQc1ijn
— Albert Breer (@AlbertBreer) September 7, 2023
Hey other 31 teams, does your GM have this????
Didn't think so. https://t.co/jySuTZeBvt
— Bob Sturm (@SportsSturm) September 7, 2023
This isn't creepy at all 👁️👁️ https://t.co/x4M17AFVcZ
— Brooke Grimsley (@BrookeGrimsley) September 7, 2023
“you know what would make my game day experience complete? Talking to AI Jerry Jones.” https://t.co/F7E9Ya89BC
— matt (@MattFG53) September 7, 2023
When they don’t win the Super Bowl or make it, this is the reason why. https://t.co/5SjPcPReNw
— Curt🤦🏽♂️ (@curtiss_brown21) September 7, 2023
Very excited for this to go horribly wrong. https://t.co/6abxnsc0OS
— Jody Oehler (@radiojody) September 7, 2023
Jerry Jones showing off how even once he's dead and gone we won't be able to get rid of him https://t.co/rnljhPdTTq
— 𝚂𝚙𝚎𝚗𝚌𝚎𝚛 𝙶𝚎𝚛𝚖𝚊𝚗 (@Spencito_) September 7, 2023
Behold your future. An AI of Jerry Jones will collect your money. https://t.co/AJzWO3jPWC
— goth dad era joe (@whiskyandwaves) September 7, 2023
"Your scientists were so preoccupied with whether they could, they didn't stop to think if they should" https://t.co/SWJD4a1NDl
— Listen Here Baseball Commissioner (@spacemnkymafia) September 7, 2023
