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PC Gamer
PC Gamer
Andy Chalk

The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on future releases

Xbox Asha Sharma PC United States Microsoft PlayStation Sarah Bond Sony
Asha Sharma, chief executive officer of Xbox,, during the Bloomberg Tech conference in San Francisco, California, US, on Thursday, June 4, 2026. The event brings together the leading CEOs, investors and innovators who are harnessing technology to change the world around us. Photographer: David Paul Morris/Bloomberg via Getty Images.

"Well, I guess we won the console war," PC Gamer's Evan Lahti declared back in 2020. It was a time of clear skies and hope: Microsoft had embraced Steam, Sony was bringing first-party games to PC, and we were all waving flags and pounding vodka shots atop silent tanks in Red Square. Metaphorically, anyway.

But now it looks like the fight is back on. Sony is backing away from its strategy of releasing PlayStation exclusives on PC, and now Xbox CEO Asha Sharma has hinted that Xbox is reconsidering its own approach to exclusives.

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