A new “festival inspired” private members’ club offering vegan-only food, a non-alcoholic bar and events such as “sauna raves” has opened in east London as an antidote to the exhausting “gym and pub” lifestyle of stressed out young Londoners.
Shoreditch & Soul – described as an “urban wellness playground” – is the brainchild of entrepreneur Reza Merchant, who was previously behind The Collective co-living developments.
