It’s not often you get to launch a brand from scratch in the UK car market, let alone one backed by one of the biggest automotive groups in the world. But that’s exactly what Damien Dally has been doing over the past year as managing director of Leapmotor International UK. By his own admission, it’s been as challenging as it has been rewarding.
“First of all, I really, really wanted this job because to get to launch a brand from scratch I think is a real big thing,” he said. “That’s something I want to say when I look back and say ‘I did that’.”
