'Survive till 25' is a mantra that has been tossed around in the bicycle retail industry a lot over the past 12 months – a three-word pep talk urging stoicism and suggesting better times were on the way.
Well, it's 2025 and if you're lucky you survived – what now? Nobody was expecting to push through the door marked 'exit' on December 31, 2024 and step into a high-margin, high-demand paradise that would solve everyone's woes in an instant.
