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The Guardian - US
The Guardian - US
Health
Madeleine Aggeler

Bovine colostrum, raw milk and cortisol face: the biggest wellness trends of 2024

an illustration of a person, a glass of a white substance and mushrooms
2024 wellness trends include raw milk, supplements, psychedelics and ‘cortisol face’. Composite: The Guardian/Getty Images

We all want to be well – to feel good or, at least, not feel bad. For the most part, we know how to do this: eat nutritious food, move your body, get adequate sleep, manage stress and nurture your relationships.

But eating leafy greens, going on walks and journaling aren’t terribly exciting. New trends that promise to revolutionize our health and wellbeing are more intriguing. Often, these trends are old ideas in shiny new packaging (eg detoxing). Sometimes, they are genuine advancements whose implications may not yet be fully understood (eg microbiome testing).

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