In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in the college spotlight. It’s been almost 18 months since the NCAA adopted its name, image and likeness policy, with 2022 being the first full year student-athletes have been able to profit off their personal brand.
Through November 2022, according to NIL marketplace and tech company Opendorse, football and men’s basketball were the top-earning sports, followed by women’s basketball, women’s volleyball and softball. Gymnastics, women’s track and field and women’s swimming and diving were also in the top 10. While the majority of college athletes are not making anything close to a real salary, a few in women’s sports have seen some major pay days. Here are some of the biggest deals from 2022:
