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Entertainment
Paul Elliott

“The biggest live performer of all time is Taylor Swift. But without the female audience – no Taylor!": Kiss star Gene Simmons says the music industry ain’t what it used to be – and blames “the fans” for putting young bands out of business

Gene Simmons Taylor Swift Kiss Minimum Wage MusicRadar
Taylor Swift.

In a musical landscape dominated by female solo stars, Taylor Swift is arguably the most popular artist in the world right now – and one veteran rock legend believes he knows why.

Gene Simmons has seen and done it all in his 50-year career with Kiss. In addition, he has never been short of opinions. And he has an interesting take on the state of the music business in 2025, and why so many of its biggest-selling stars are women – Swift, Beyoncé, Adele, Billie Eilish, Sabrina Carpenter, Dua Lipa, Olivia Rodrigo etc.

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