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The Independent UK
The Independent UK
National
Henry Saker-Clark

The big reason why Domino’s is selling fewer pizzas

  • Domino's reported an increase in overall sales performance despite a noticeable dip in customer order numbers, attributing the growth to higher prices.
  • Total system sales rose by 2.1 per cent to £382.7 million for the three months ending 29 September, with like-for-like sales seeing a 1 per cent uplift.
  • The volume of pizzas sold decreased, with order numbers declining by 1.5 per cent year-on-year to 17.1 million, directly linked to a 5 per cent increase in pricing.
  • The takeaway pizza giant anticipates that challenging market conditions will continue to suppress order volumes well into 2026.
  • Chief executive Andrew Rennie described the recent performance as 'solid' amidst a weakening food delivery sector and confirmed the company is on track to achieve full-year profit expectations.

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