For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish stout brand has consistently pushed creative boundaries, making its black and white visual signature instantly recognisable worldwide.
Guinness dates back to 1759, but has never felt old-fashioned because it's almost constantly reinvented itself. That means it offers a masterclass in how to reinvent a brand's heritage: in 2016, for instance, Design Bridge (now Design Bridge and Partners) did a brilliant job of crafting a new Guinness logo while keeping existing fans happy. And the same dynamic has played out in its print ads and TV commercials.
