
In an era where a single concealer can cost as much as an entrée at an upscale restaurant, I’ve found the best drugstore makeup products that perform just as well — sometimes even better — than their department store counterparts.
Gen Waring, a professional makeup artist in Ottawa, agrees with me that budget-friendly brands are making moves. “Drugstore makeup has come a long way in the past decade. It’s no longer about having to compromise from luxury brands, it’s about knowing what to look for that makes a product great,” says Waring.